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This site states the following, "Your dime today only buys 25 of what it could in 1975." Our analyzers noticed that the web site stated " The loss of your purchasing power is the biggest risk you face, not the volatility of the market ." The Website also stated " Market gyrations are volatility, not risk. Short term, you need to ignore the gyrations. Long term, you need faith, patience and discipline. I can help you with that. I am an independent Registered Investment Advisor. If we work together, you are hiring me to give you advice based upon your individual circumstances and your specific financial goals." The website's header had Independent as the most important keyword. It was followed by Financial, Adivce, and Help which isn't as highly ranked as Independent. The next words the site uses is Plan. Registered was also included and could not be seen by web engines.